Brand DNA: teaching BizRanger your brand

Brand DNA is the profile of how your business looks, sounds, and who it serves. It is the single most valuable thing you can give BizRanger.

Why it matters

Without Brand DNA, generated content is generic. With it, every word and image BizRanger produces is shaped to feel like yours — your tone, your visual mood, your ideal customer.

What it captures

• Voice — your tone, how formal you are, whether you use emoji.
• Look — the visual mood that fits your brand.
• Audience — who your ideal customers are and where you serve.
• Priorities — the work you want to attract and what to feature or avoid.

Setting it up

Open Brand DNA from your dashboard. It is a guided questionnaire that takes about five minutes. You can save partway through and finish later, and you can revisit and refine your answers anytime.